Google Ads
Y2H provides tailored solutions to acquire new customers for your business through our following process:
Campaign Strategy: Whether you want to increase website traffic, generate leads, or driving sales, we’ll develop your advertising objectives, target audience, budget, and ROI.
Keyword Research: Identifying relevant keywords and phrases is crucial. We’ll conduct due diligence in researching and selecting the right keywords that customers are likely to use to find your products or services.
Ad Creation: From our research, we’ll write compelling and relevant ad copy that includes keywords and a clear call to action. Different ad formats, like text ads, dynamic display ads, and video ads, can be used depending on your campaign goals.
Ad Extensions: Utilize ad extensions like site links, callouts, and structured snippets to provide additional information and improve ad visibility.
Budget Allocation: We’ll allocate your budget effectively among various campaigns and ad groups that achieves the maximum ROI and conversions.
Bid Management: We constantly manage the bidding, especially when new competitors enter the Google Ads marketplace or existing participants increases their bids. We’ll consult with you to decide optimal bid management based on cost per acquisition and lifetime value (LTV). Our bid management is an ongoing process to ensure you get the best ROI.
Geo-Targeting: We’ll specific the geographic regions where you want your ads to appear. This can be narrowed down to specific cities or expanded to target a global audience.
Ad Scheduling: We’ll schedule your ads to run at specific times or on certain days to reach your audience when they are most active.
Quality Score and Landing Page Optimization: Google assesses the quality of ads and landing pages. Continuously optimizing these factors will improve our ad's visibility and reduce costs.
Conversion Tracking: We set up conversion tracking to measure the success of your campaigns. This allows you to understand which ads are driving desired actions, such as form submissions or purchases.
A/B Testing: We continuously test different ad variations to identify what works best and refine your campaigns accordingly.
Monitoring and Analysis: We regularly review campaign performance, looking at key metrics including but not limited to click-through rates, conversion rates, and return on investment (ROI).
Optimization: After a reasonable amount of sample data, we’ll continuously tweak keywords, phrases, ad copy, and bidding strategies.
Budget Adjustments: Based on performance and objectives, we may advise on reallocating your budget among campaigns or making changes to daily spending limits.
